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Red Letter Days : ウィキペディア英語版 | Red Letter Days
Red Letter Days is a UK company which pioneered the concept of giving experience day vouchers as gifts and corporate rewards. Also see Experience gifts. Red Letter Days is jointly owned by BBC2 Dragons' Den entrepreneurs Theo Paphitis and Peter Jones, who purchased the company out of administration in August 2005.〔(Dragons breathe life into Red Letter Days ) James Ashton, Daily Mail, 4 August 2005〕 They revealed on Alan Carr: Chatty Man that they made the decision to purchase the company whilst under the influence of alcohol. Following the acquisition, Jones and Paphitis made the decision to honour an estimated 135,000 Red Letter Days vouchers, to a value of approximately £17m.〔(Red Letter Days Trading Update ) 30 July 2008〕 ==History== The company was originally founded by former Dragons' Den entrepreneur Rachel Elnaugh, who developed the idea for Red Letter Days after creatively packaging some sporting tickets to give to her father. She saw the opportunity for packaging intangible experiences as gifts and established Red Letter Days in 1989.〔(Interview with Rachel Elnaugh, Founder of Red Letter Days ) Tyler Publishing, November 2004〕
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Red Letter Days」の詳細全文を読む
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